Public relation

                                            Secret in dealing with People
 There is only one way to get anyone to do anything. Did you ever give time to think about this? Either you can make someone want to give his cell phone or rings 


by sticking a revolver in his ribs. You can make your employees give you cooperation-until you turned your back-by threatening to fire them. You can make a child 


to do what you want it to do by whip or a threat. But, these crude methods have sharply undesirable consequences. So, the only way i can get you to do anything is 


by giving you what you want. What you do want? Simple is this....
 John Dewey is on of America's most profound philosopher, he said that " the deepest urge in human nature is the desire to be important". Remember this phrase 


" DESIRE TO BE IMPORTANT". It is significant. Desires of different people vary with the environment of their upbringing, surroundings, family members, 


friends and so on but some major and common things most people want include:
-Food
-Sleep
-Clothing
-Money and things money can buy
-Sexual gratification
-Secured future of self and progeny
-A feeling of importance.
All of these desires are usually gratified except one. But there is one yearning desire-almost as deep as urgent, as the desire for food or sleep- which is seldom 


gratified or rarely fulfilled. It is what Sigmund Freud calls " the desire to be great" or it is what Dewey calls " desire to be important". Abraham Lincoln once said 


" Everyone likes compliment." William James also said " The deepest principle in human nature is the urge to be appreciated".
Desire of importance is that human hunger and the rare human who can satisfies this heart hunger honestly will hold people in the palm of his or her hand. "The 


desire to be important or feeling of importance is one of the chief distinguishing differences between mankind and wild animals"
If our ancestors hadn't had this flaming urge for a feeling of importance that led an uneducated, poverty-stricken grocery clerk to study some law books he found 


in the bottom of a barrel of household plunder that he had bought for fifty cents. You have probably heard about this grocery clerk. His name was Lincoln. 
It was this desire for a feeling of importance that inspired Dickens to write his immortal novels. This desire inspired Sir Christopher Wren to design the 


symphonies in stone. When human keep on evolving from stone age to this period, we have been developing ourselves from all aspects from physical to mental 


growth. Mental capabilities are increasing day by day so do inventions and discoveries. Now there is rare place where human hadn't stepped from moon, space to 


ocean, desert to wild etc etc.
This is the particular desire which makes you want to wear the latest styles of sun glasses, clothing, latest cars, and talk about your achievements. Actually, 


feeling of importance can determines the character of an individual.
But giving feeling of importance to others doesn't mean to flatter them worthlessly as OBregon's philosophy said " Don't afraid of the enemy who attack you 


from front, but be afraid with the friends who flatter you" so, a simple person can determine and caught you at the very time you are flattering so this act 


against you and can even decrease your status amongst people so, Give sincere appreciation which is true and you felt that. Try this simple technique, this works!!! 


and as we all know to win others heart is also one method to increase your popularity and developing your personality.Wishing Good Luck!!!
 [source: How to win friends and Influence People by Dale Carnegie]

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Success Journey!!!

                                                              FAILURE IS THE PILLAR OF SUCCESS

Failure is the highway to success. Tom Watson Sr. said, " If you want to succeed, double your failure rate".
If we go through great histories of world, we can find that all success stories are also stories of great failures. But people don't see failures. This is the nature of human being. We just see one side of a picture and determine someone is lucky and say" He must have been at the right place at right time". But, we wont see his previous attempts, labor or hard work to get that success.
 I wanna share some history here. This was a man who failed in business at the age of 21; was defeated in a legislative race at age 22; failed again in business at age 24; overcome death of his sweetheart at age26; had a nervous breakdown at age 27; lost a congressional race at age 34; lost a senatorial race at age 45; failed in an effort to become vice-president at age 47; lost a senatorial race at age 49; and was elected as a president of United States at age 52. This man was non other than the great Abraham Lincoln. Now, can we call him a failure? He could have quit. But to Lincoln, defeat was a detour and not a dead end.
In 1913, Lee De Forest, inventor of the triodes tube, was charged by the district attorney for using fraudulent means to mislead the public into buying stocks of his company by claiming that he could transmit the human voice across the Atlantic. He was publicly humiliated. Now we can't imagine where would we be at this moment without his invention.
A New York Times editorial on December 10, 1903, questioned the wisdom of the Wright Brothers who were trying to invent a machine, heavier than air, that would fly. One week later, Kitty hawk, the Wright Brothers took their famous flight.
As a young cartoonist, Walt Disney faced many rejections from newspaper editors, who said he had no talent. One day a minister at a church hired him to draw some cartoons. Disney was working out of a small mouse after seeing a mouse in real, he was inspired. That was the start of Mickey Mouse.
So from all these instances, we can determine, that every successful stories do have stories of failure too as well as hard work. So its been said " Winners don't do different things, they do things differently"
( to be contd)

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Permanent Memory in brief!!

                                              LONG TERM MEMORY
While talking about memory once again, i wanna mention about long term memory or permanent memory ( semantic memory- relating to meaning in language or logic or store of general world knowledge).
   
                                               Recognition and Recall
There are mainly two ways we access our memory: recognition and recall.
Recognition is the type of memory retrieval when we are provided the information in memory (example: options are given). All we need to do is the double check that we've seen it before. It mainly includes: familiar feeling, matching, multiple choice,Objective Question and answer, true/false or recognizing someone you know by his/her face.
Recall is the type when you have to retrieve information from your memory bank by self, no options are given. For instance, recognizing a person you already know is recognition and getting name from your memory bank is recall i.e.getting info. regarding certain time period like where you were when Saddam Hussein was hanged , fill in the blanks in exams etc.

Recognition involves a process of comparison of information with memory and recall involves a search of memory self the the comparison process when something is found.

                                              SOME FACTS OF LONG TERM MEMORY
When we fail to retrieve information from our brain, we know that condition as retrieval failure or commonly we are forgetting. One common type of this failure is Tip-of-tongue phenomena i.e. you know the meaning of word, or the answer of query, but you can't retrieve what it is. You know the person's face, his work, his home even his telephone number but not the name. Simply, every details are in the tip of tongue but not the important part  by which we are attached to someone or something. This is because of not registering the data properly in the brain or encoding it well. So, to get rid of this condition, all we need to do is concentrate on the thing or person fully like when you meet someone for the first time, get his name clearly, talk to him saying his name with tone, search if his name got any meaning, search if his name is familier with the one whom you know well and associate him with the one you know, see his name in his forhead writing in colorful letters and feel it. Now, if you encode something with this small effort, its rare that you forget the next time you meet him.This is just a simple step to encode something in long term memory.

                                                    WHY DO WE FORGET?
There are various reasons by which we forget some are:
1) Fading of the contents or date over time ( trace decay)
2) Data Interference ( old information being overlayed by new)
3) Lack of retrieval cues (absence of codes or keys to retrieve information)
4) Dilution of information while registering.
5) Disinterest regarding that topic or subject matter.
6) Lack of concentration while registering.
7) Mental Stress, anxiety.
8) Lack of repetition.

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