Public relation

                                            Secret in dealing with People
 There is only one way to get anyone to do anything. Did you ever give time to think about this? Either you can make someone want to give his cell phone or rings 


by sticking a revolver in his ribs. You can make your employees give you cooperation-until you turned your back-by threatening to fire them. You can make a child 


to do what you want it to do by whip or a threat. But, these crude methods have sharply undesirable consequences. So, the only way i can get you to do anything is 


by giving you what you want. What you do want? Simple is this....
 John Dewey is on of America's most profound philosopher, he said that " the deepest urge in human nature is the desire to be important". Remember this phrase 


" DESIRE TO BE IMPORTANT". It is significant. Desires of different people vary with the environment of their upbringing, surroundings, family members, 


friends and so on but some major and common things most people want include:
-Food
-Sleep
-Clothing
-Money and things money can buy
-Sexual gratification
-Secured future of self and progeny
-A feeling of importance.
All of these desires are usually gratified except one. But there is one yearning desire-almost as deep as urgent, as the desire for food or sleep- which is seldom 


gratified or rarely fulfilled. It is what Sigmund Freud calls " the desire to be great" or it is what Dewey calls " desire to be important". Abraham Lincoln once said 


" Everyone likes compliment." William James also said " The deepest principle in human nature is the urge to be appreciated".
Desire of importance is that human hunger and the rare human who can satisfies this heart hunger honestly will hold people in the palm of his or her hand. "The 


desire to be important or feeling of importance is one of the chief distinguishing differences between mankind and wild animals"
If our ancestors hadn't had this flaming urge for a feeling of importance that led an uneducated, poverty-stricken grocery clerk to study some law books he found 


in the bottom of a barrel of household plunder that he had bought for fifty cents. You have probably heard about this grocery clerk. His name was Lincoln. 
It was this desire for a feeling of importance that inspired Dickens to write his immortal novels. This desire inspired Sir Christopher Wren to design the 


symphonies in stone. When human keep on evolving from stone age to this period, we have been developing ourselves from all aspects from physical to mental 


growth. Mental capabilities are increasing day by day so do inventions and discoveries. Now there is rare place where human hadn't stepped from moon, space to 


ocean, desert to wild etc etc.
This is the particular desire which makes you want to wear the latest styles of sun glasses, clothing, latest cars, and talk about your achievements. Actually, 


feeling of importance can determines the character of an individual.
But giving feeling of importance to others doesn't mean to flatter them worthlessly as OBregon's philosophy said " Don't afraid of the enemy who attack you 


from front, but be afraid with the friends who flatter you" so, a simple person can determine and caught you at the very time you are flattering so this act 


against you and can even decrease your status amongst people so, Give sincere appreciation which is true and you felt that. Try this simple technique, this works!!! 


and as we all know to win others heart is also one method to increase your popularity and developing your personality.Wishing Good Luck!!!
 [source: How to win friends and Influence People by Dale Carnegie]